80 % of Plastic Marine litter is originated from land based activities, it is then clear that Plastic Marine Litter is a consequence of poor plastic waste management on Land. (Source : European Commission)
Plastic enters Oceans from Land because it is either directly thrown in it or in a river, or because it is carried by winds or rains. It is estimated by the OceanCleanup studies that rivers contribute to 10 to 20% of the problem1
(1.14 Million to 2.41 Millions tons of the commonly admitted total number of 8.4 to 12 million tons per year of Plastic in the Oceans). The rest, the majority (80% to 90%) then comes from Coastal areas.
Therefore, 80% of Plastic in our OCEANS was before OCEAN BOUND PLASTIC, which means abandoned plastic waste in specific areas like Riverbanks, River Streams, Coastal Areas.
So our thinking is simply: if we catch OCEAN BOUND PLASTIC, we can solve 80% of the problem!
Now, there are many projects for capturing commercially recyclable Ocean Bound Plastic, but very few projects exists to capture non-commercially recyclable Ocean Bound Plastic because this plastic waste has no commercial value. At the same time it is technically impossible as of now for companies to produce all their plastic good with recycled plastic.
That is why we think, like others, that Plastic Offsetting or Plastic Neutrality is a good solution to tackle the non recyclable part of the plastic waste. In this model companies pay for the removal of plastic from the environment to neutralize or compensate their plastic usage solving the economical value issue and the recyclability issues.